Something Really New: Three Simple Steps to Creating Truly Innovative Products Book

This is a real dud I am afraid. There is nothing new, the premise of the book boils down to a simplistic 6-step process that ignores prior art, and the presentation is repetitive and confused (refer 6 step process cf "three simple steps" in the book title).

Despite the authors qualifications, here is a book that unfortunately gives all the appearances of being written from a position of inexperience and in ignorance of the wider knowledge in the field.

There was one worthy point that caught my interest: a distinction drawn between innovation and simple mutation. Ultimately, the discussion of this point was disappointing, as the author doesn't go far beyond just highlighting it as something to watch for.

(1 star = don't waste your time, just so you know I voted!)