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Managers from all disciplines, as they become more senior, need to have a regard for the effects of their decisions upon the organization as a whole. Senior marketing managers, for example, are responsible for the management of marketing - a strategic role that they have to grow into.
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Dee Dee
reviewed Solving the management case on March 01, 2015 Solving the management case
I had to read this for my Retail Management class at UNM. It isn't part of the usual series of books I am used to for my degree, and I liked the Cengage Learning textbooks better.
The book has plenty of helpful material, however there should have been more creative uses for tables charts and diagrams. As a business student you can only see those so many times before they become ineffective. I have seen better executions in other textbooks.
I feel like some of the material could have been arranged in a better order to understand topics as they lead into the next topic. Many chapters could have been written in a more succinct manner.
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