Soft Power Superpowers: Cultural and National Assets of Japan and the United States Book

List of Tables and Figures

Foreword Joseph S. Nye, Jr. Nye, Joseph S., Jr.

Introduction Watanabe Yasushi Yasushi, Watanabe David L. McConnell McConnell, David L.

Pt. I Perception

1 Anti-Americanism in Japan Watanabe Yasushi Yasushi, Watanabe 3

2 Japan's Image Problem and the Soft Power Solution: The JET Program as Cultural Diplomacy David L. McConnell McConnell, David L. 18

Pt. II Higher Education

3 Higher Education as a Projection of America's Soft Power Philip G. Altbach Altbach, Philip G. Patti McGill Peterson Peterson, Patti McGill 37

4 Facing Crisis: Soft Power and Japanese Education in a Global Context Yonezawa Akiyoshi Akiyoshi, Yonezawa 54

5 Nurturing Soft Power: The Impact of Japanese-U.S. University Exchanges Ellen Mashiko Mashiko, Ellen Horie Miki Miki, Horie 75

Pt. III Popular Culture

6 The Attractions of the J-Wave for American Youth Anne Allison Allison, Anne 99

7 Shared Memories: Japanese Pop Culture in China Nakano Yoshika Yoshika, Nakano 111

8 Japan's Creative Industries: Culture as a Source of Soft Power in the Industrial Sector Sugiura Tsutomu Tsutomu, Sugiura 128

9 Baseball in U.S.-Japanese Relations: A Vehicle of Soft Power in Historical Perspective Sayuri Guthrie-Shimizu Guthrie-Shimizu, Sayuri 154

10 American Pop Culture as Soft Power: Movies and Broadcasting Matthew Fraser Fraser, Matthew 172

Pt. IV Public Diplomacy

11 Wielding Soft Power: The Key Stages of Transmission and Reception Kondo Seiichi Seiichi, Kondo 191

12 Official Soft Power in Practice: U.S. Public Diplomacy in Japan William G. Crowell Crowell, William G. 207

13 Japan Does Soft Power: Strategy and Effectiveness of ItsPublic Diplomacy in the United States Agawa Naoyuki Naoyuki, Agawa 224

Pt. V Civil Society

14 Mr. Madison in the Twenty-first Century: Global Diffusion of the People's "Right to Know" Lawrence Repeta Repeta, Lawrence 245

15 Soft Power of NGOs: Growing Influence Beyond National Boundaries Imata Katsuji Katsuji, Imata Kuroda Kaori Kaori, Kuroda 262

Index 285