Social Research : The Basics Book

PART ONE: STARTING YOUR RESEARCH Getting Started Being Ethical Data and Data Collection The Qualitative and the Quantitative in Social Research What Is Social Research?
Examples from the Field PART TWO: RESEARCH DESIGN AND DATA COLLECTION Introduction to the Process of Qualitative Research Qualitative Interviewing One-to-One and Focus Groups Ethnography and Case Study Research Collecting Textual Data Ethnomethodology and Conversation Analysis Introduction to Quantitative Research Design Hypotheses, Operationalization and Variables Sampling Survey Design Collecting and Coding Data PART THREE: DATA ANALYSIS Introduction to Qualitative Data Analysis Coding Qualitative Data (Qualitative Content Analysis)
Semiotic and Narrative Forms of Discourse Analysis and Doing Conversation Analysis Using Computer Software Working with NVivo/N6
Introduction to Quantitative Data Analysis Describing Single Variables Describing and Exploring Relationships Inferential Statistics and Hypothesis Testing Data Manipulation PART FOUR: PRESENTING RESEARCH FINDINGS Producing a Written Report Presenting Research Findings to an Audience