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Book Categories |
Foreword | ||
Preface | ||
Pt. I | Background | |
1 | Introduction: Where This Book is Coming From | 3 |
2 | Issues Management: Decision Making in Action | 12 |
3 | Researching the SPE Context: A Montage of Methods | 32 |
Pt. II | A Theoretical Base | |
4 | The Social Context: No Human Is an Island | 51 |
5 | The Political Context in Public Relations: Getting Things Done | 81 |
6 | The Economic Context of Public Relations: Footing the Bill | 103 |
Pt. III | Six Varied Cases | |
7 | Police in America: Catching Bad Guys and Doing Much, Much More | 123 |
8 | Livestock Association Magazines: A Tie That Binds, Informs, and Promotes | 152 |
9 | Motel Inn, Inc., Corporate Franchise Relations: A Giant on the Move | 171 |
10 | Black Studies in Transition: A Discipline in Search of its Key Publics | 188 |
11 | Internal Public Relations in City Government: Serving the Servers | 211 |
12 | David and Goliath Coexist: The Story of Osteopathic Public Relations | 227 |
Pt. IV | Conclusion | |
13 | SPE-Context Theory in Action: An Overview | 273 |
Author Index | 301 | |
Subject Index | 307 |
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Add Social Political and Economic Contexts in Public Relations, Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three streams wi, Social Political and Economic Contexts in Public Relations to the inventory that you are selling on WonderClubX
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Add Social Political and Economic Contexts in Public Relations, Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three streams wi, Social Political and Economic Contexts in Public Relations to your collection on WonderClub |