Social Media and Public Relations: Eight New Practices for the PR Professional Book

Name: Social Media and Public Relations: Eight New Practices for the PR
Brand: WonderClub
SKU: 9780132983211
Price: 99.99 USD
Availability: InStock
Rating: 4 (1 reviews)

Social Media and Public Relations: Eight New Practices for the PR Professional, In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers , Social Media and Public Relations: Eight New Practices for the PR Professional

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Social Media and Public Relations: Eight New Practices for the PR Professional
Written by author Deirdre K. Breakenridge
Published by FT Press, 5/8/2012
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers

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Foreword David Armano viii

Introduction When Social Media Meets PR, Communication Unites with Technology 1

Chapter 1 PR Practice #1: The PR Policymaker 8

Chapter 2 New Practice #2: The Internal Collaboration Generator 23

Chapter 3 New Practice #3: The PR Technology Tester 37

Chapter 4 New Practice #4: The Communications (COMMS) Organizer 54

Chapter 5 New Practice #5: The Pre-Crisis Doctor 71

Chapter 6 New Practice #6: The Relationship Analyzer 87

Chapter 7 New Practice #7: The Reputation Task Force Member 103

Chapter 8 New Practice #8: The Master of the Metrics 118

Chapter 9 Using Your New PR Practices to Become an Influencer and Change Agent 134

Chapter 10 The Future of PR and Social Media 146

Appendix A The Social Media Strategy Wheel 157

Index 160

Title: Social Media and Public Relations: Eight New Practices for the PR Professional

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WonderClub

Item Number: 9780132983211

Number: 1

Product Description: Social Media and Public Relations: Eight New Practices for the PR Professional

Universal Product Code (UPC): 9780132983211

WonderClub Stock Keeping Unit (WSKU): 9780132983211

Rating: 4/5 based on 1 Reviews

Image Location: https://wonderclub.com/images/covers/32/11/9780132983211.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.000 cm (2.36 inches)

Heigh : 8.900 cm (3.50 inches)

Depth: 0.600 cm (0.24 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Social Media and Public Relations: Eight New Practices for the PR Professional, In <i>Social Media and Public Relations: Eight New Practices for the PR Professional</i>, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers , Social Media and Public Relations: Eight New Practices for the PR Professional

Add Social Media and Public Relations: Eight New Practices for the PR Professional, In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers , Social Media and Public Relations: Eight New Practices for the PR Professional to the inventory that you are selling on WonderClub

Add Social Media and Public Relations: Eight New Practices for the PR Professional, In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers , Social Media and Public Relations: Eight New Practices for the PR Professional to your collection on WonderClub

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