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This title is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and real world case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Glen Adair
reviewed Small business marketing management on February 04, 2018 Small business marketing management
I think it's a concise book, which I appreciate, and it has some pivotal concepts about marketing to really help a business owner "get" what marketing is. So, very useful, very helpful and practical. Not a comprehensive guide to marketing, but then I don't think it's meant to be. It's a good intro to marketing though, to help you understand on a fundamental level what marketing is, before you get into some grittier and denser material.
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