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Foreword ix
Preface xiii
Introduction Knocking the Meteorite Off Its Course 1
Chapter 1 Starting the Shift and Reset Process 7
Chapter 2 Embracing a New Approach: Mission and Measurement 19
Chapter 3 Knowing (Your Audience) Is Half the Battle 55
Chapter 4 Shift Your Language or Get Left Behind 81
Chapter 5 Shift Your Awareness and Really Support Your Mission 109
Chapter 6 Shift Your Education and Leverage Everyone’s Passions 141
Chapter 7 Shift Your Engagement: It’s about Being Active, Not Just Being Present 171
Chapter 8 Shift Your Mobilization Efforts and Perform the Right Actions 201
Chapter 9 Shift Your Game Plan in Supporting Big Issues 235
Chapter 10 The Franken-org: Ways to Increase the Functionality of an Organization and Its Staff (to Drive the Mission) 267
Chapter 11 Stop Doing These Four Things 299
Chapter 12 Once You Have Shifted . . . Now Reset and Think Bigger! 313
Chapter 13 After Impact 331
Notes 341
About the Author 355
Contributor Biographies 365
Acknowledgments 383
Index 387
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Add Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society, Praise for Shift & Reset Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society offers an innovative, yet realistic approach to facing today's challenges in both the nonprofit and corporate world. R, Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society to your collection on WonderClub |