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Book Categories |
List of Figures | ||
Acknowledgments | ||
About the Author | ||
Introduction | 1 | |
1 | Historical Perspective | 6 |
2 | The New Marketplace | 33 |
3 | Personal Professional Selling in the Quality Era | 58 |
4 | The Sales Personality | 77 |
5 | The Buying Decision | 91 |
6 | The Sales Continuum | 117 |
7 | Measurements for Quality Selling | 140 |
8 | Product Positioning and Commitment to Value | 170 |
9 | Quality Concepts of Leadership and Motivation | 190 |
Conclusion | 219 | |
Index | 222 |
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Add Selling in the Quality Era, This is the first book to truly apply modern concepts of quality to the selling process and sales management. Peeler takes a broader, process-based view of selling that incorporates ethics and values as practical necessities in today's quality-driven mark, Selling in the Quality Era to the inventory that you are selling on WonderClubX
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Add Selling in the Quality Era, This is the first book to truly apply modern concepts of quality to the selling process and sales management. Peeler takes a broader, process-based view of selling that incorporates ethics and values as practical necessities in today's quality-driven mark, Selling in the Quality Era to your collection on WonderClub |