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Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects Book

Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects
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Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects, Revelatory and surprising, based on unprecedented research, The New Elite took a behind-the-scenes look at America's rich that shattered the prevailing myths about how the other half lives. Now, in this practical—and equally fascinating—follow-up, Selli, Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects
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  • Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects
  • Written by author Stephen Kraus
  • Published by AMACOM, February 09, 2011
  • Revelatory and surprising, based on unprecedented research, The New Elite took a behind-the-scenes look at America's rich that shattered the prevailing myths about how the "other half" lives. Now, in this practical—and equally fascinating—follow-up, Selli
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CONTENTS

List of Figures xi

List of Tables xiii

Acknowledgments xv

Introduction 1

CHAPTER ONE The Desire to Acquire 5

CHAPTER TWO The Passion of the Salesperson 31

CHAPTER THREE The Passion of the Prospect 73

CHAPTER FOUR The Passion of the Product 117

CHAPTER FIVE Theory into Practice: Thirteen Expressions of Passion in Selling 137

CHAPTER SIX From Passion to Execution 183

APPENDIX Our Methodologies for Studying the Affluent and Wealthy 201

Notes 231

Index 239

About the Authors 249


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Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects, Revelatory and surprising, based on unprecedented research, The New Elite took a behind-the-scenes look at America's rich that shattered the prevailing myths about how the other half lives. Now, in this practical—and equally fascinating—follow-up, Selli, Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects

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Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects, Revelatory and surprising, based on unprecedented research, The New Elite took a behind-the-scenes look at America's rich that shattered the prevailing myths about how the other half lives. Now, in this practical—and equally fascinating—follow-up, Selli, Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects

Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects

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Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects, Revelatory and surprising, based on unprecedented research, The New Elite took a behind-the-scenes look at America's rich that shattered the prevailing myths about how the other half lives. Now, in this practical—and equally fascinating—follow-up, Selli, Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects

Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects

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