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CONTENTS
List of Figures xi
List of Tables xiii
Acknowledgments xv
Introduction 1
CHAPTER ONE The Desire to Acquire 5
CHAPTER TWO The Passion of the Salesperson 31
CHAPTER THREE The Passion of the Prospect 73
CHAPTER FOUR The Passion of the Product 117
CHAPTER FIVE Theory into Practice: Thirteen Expressions of Passion in Selling 137
CHAPTER SIX From Passion to Execution 183
APPENDIX Our Methodologies for Studying the Affluent and Wealthy 201
Notes 231
Index 239
About the Authors 249
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Add Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects, Revelatory and surprising, based on unprecedented research, The New Elite took a behind-the-scenes look at America's rich that shattered the prevailing myths about how the other half lives. Now, in this practical—and equally fascinating—follow-up, Selli, Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects to the inventory that you are selling on WonderClubX
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Add Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects, Revelatory and surprising, based on unprecedented research, The New Elite took a behind-the-scenes look at America's rich that shattered the prevailing myths about how the other half lives. Now, in this practical—and equally fascinating—follow-up, Selli, Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects to your collection on WonderClub |