Seeing and Writing Book

Introduction. WRITING MATTERS

1. Observing the Ordinary
*PORTFOLIO: Roe Ethridge [6 photographs]
*PAIR: Abelardo Morell, Pencil, 2000 [photograph] and Henry Petroski, From The Pencil [essay]
Larry Woiwode, Ode to an Orange [essay]
Sequoia Citrus Association, Have One [labels]
*John Updike, An Oil on Canvas [essay]
*Leong Ka Tai, The Wu Family [3 photos + statistics]
*RE:SEARCHING THE WEB
*RETROSPECT: Advertising on the Run [5 ads]
Tracey Baran, Untitled 2 [photograph]
Tillie Olsen, I Stand Here Ironing [essay]
VISUALIZING COMPOSITION: Close Reading
*PORTFOLIO: Gueorgui Pinkhassov [6 photos]
*Brian Doyle, Joyas Volardores [essay]
Alfred Leslie, Television Moon [painting]
*TALKING PICTURES
Pepón Osorio, Badge of Honor, 1995 (detail) [photograph]
CONTEXT: Osario
*INTERVIEW: Osario
*Joseph Jacobs, Pepón Osorio -- Badge of Honor [essay]
*Volkswagen, Drivers Wanted [advertisement]
Annie Dillard, Seeing [essay]
LOOKING CLOSER: Seeing is Believing
*Willard Wigan, Man v. Ant [sculpture]
Steven Millhauser, The Fascination of the Miniature [essay]
*Bill Bryson, from A Brief History of Nearly Everything [essay]
Carl Sagan, Voyager 1, Pale Blue Dot [photograph], Reflections on a Mote of Dust [essay]
*Harold Edgerton, .30 Bullet Piercing an Apple [photograph]
*Bryan Steiff, Terra Futura #9 [sculpture]
K.C. Cole, A Matter of Scale [essay]
Chuck Close, Self-Portrait [painting]
Chuck Close, Self Portrait [detail]

2. Coming to Terms with Place
*PORTFOLIO: Richard Misrach from the Golden Gate series [6 photographs]
PAIR: Edward Hopper, House by the Railroad [painting] and Edward Hirsch, Edward Hopper and the House by the Railroad [essay]
Eudora Welty, The Little Store [essay]
*E.B. White, Once More to the Lake [essay]
*Kerry James Marshall, Watts [painting]
CONTEXT: Marshall
*Eric Liu, The Chinatown Idea [essay]
Retropect: Camilo José Vergara, [12 photographs]
*RE:SEARCHING THE WEB
Mark Peterson, Image of Homelessness [photograph]
David Guterson, No Place like Home [essay]
*PORTFOLIO: Joel Sternfeld [4 photos]
*TALKING PICTURES
*Bill McKibben, Worried? Us? [essay]
*National Geographic Maps, Earth at Night [photo]
VISUALIZING COMPOSITION: Tone
Scott Russell Sanders, Homeplace [essay]
*Bharati Mukherjee, Imagining Homelands [essay]
INTERVIEW: Mukherjee
LOOKING CLOSER: Imagining the Grand Canyon
*Thomas Moran, The Chasm of the Colorado, 1873-74 [painting]
*Fitz-James MacCarthy [quotation]
*Santa Fe Railroad [advertisement]
*Ansel Adams, Grand Canyon from Yavapai Point [photograph]
*Shawn Macomber, The Chasm Between Grand and Great; Next to Hoover Dam, the Grand Canyon is a hole in the ground. [essay]
*Walker Percy, The Loss of the Creature [essay]
*Martin Parr, Grand Canyon, 1994 [photo]
*Bill Owens [photo]
*Woody Gwyn, Tourists, 1989 [painting]

3. Capturing Memorable Moments
*PORTFOLIO: Martin Parr [7 photographs]
*PAIR: Joel Sternfeld, A Young Man Gathering Shopping Carts, Huntington, NY, 1993 [photo] and Tom Brokaw, An Ode to Loved Labors Lost [essay]
*Sarah Vowell, The First Thanksgiving [essay]
*Amy Tan, Fish Cheeks [essay]
*RETROSPECT: Yearbook Photos [18 photographs]
*Robert Olen Butler, This is Earle Sandt [photo + story]
PORTFOLIO: Andrew Savulich [4 photographs]
*National Public Radio, Snapshots Freeze the Moment [advertisement]
*TALKING PICTURES
Dorothy Allison, This Is Our World [essay]
*RE:SEARCHING THE WEB
*Steve McCurry, Sharbat Gula [2 photographs]
*VISUALIZING COMPOSITION: Structure
Joe Rosenthal, Marines Raising the Flag on Mount Suribachi, Iwo Jima, 1945 [photograph]; Flag Raising on Iwo Jima, February 23, 1945 [essay]
CONTEXT: Rosenthal [3 photographs]
*Art Spiegelman, In the Shadow of No Towers [comic]
*INTERVIEW: Spiegelman
James Nachtwey, Ground Zero [essay] with Crushed Car [photograph]
LOOKING CLOSER: Taking Pictures
Susan Sontag, On Photography [essay]
Duane Hanson, Tourists [sculpture]
*Yutaka Sone, Birthday Party [4 photographs]
*Babbette Hines, Photobooth [text + 4 photographs]
N. Scott Momaday, The Photograph [essay]
*Michael Bragg, From Forgotten collection [2 photographs]
*Mercedes, No One Ever Poses with Their Toaster [advertisement]
Ethan Canin, Viewfinder [fiction] with Vivian, Fort Barnwell [photograph]
Eastman Kodak Company, Keep the Story with a Kodak [advertisement]

4. Projecting Gender
*PORTFOLIO: Robert Mapplethorpe [2 photographs]
PAIR: César A. Martinez, Bato Con Khakis, 1982 [painting] and Jacinto Jesús Cardona, Bato Con Khakis [poem]
Jamaica Kincaid, Girl [poem]
Judith Ortiz Cofer, The Story of My Body [essay]
INTERVIEW: Cofer
*Marjane Satrapi, The Veil [comic]
CONTEXT: Satrapi
RETROSPECT: Building the Male Body [magazine cover & 3 advertisements]
*Jane Slaughter, A Beaut of a Shiner [essay]
*PORTFOLIO: Nancy Burson, [6 photographs]
*TALKING PICTURES
Susan Bordo, Never Just Pictures [essay with 2 photographs]
Rockport, I'm Comfortable Being a Man [advertisement]
*VISUALIZING COMPOSTION: Purpose RE:SEARCHING THE WEB
*Extreme Makeover, Tess [5 TV stills]
*Chris Ballard, How to Write a Catchy Beer Ad [essay]
LOOKING CLOSER: Gender Training
*Art Spiegleman, Nature vs. Nurture [comic]
*Marianne Ghantous, Kids Couture [kids drawing]
Lauren Greenfield, Ashleigh, 13 [photograph]
Katha Pollit, Why Boys Don't Play with Dolls [essay]
*Brian Finke, Cheerleaders #12 [photograph]; Football #11 [photograph]
*Army, There's Something About a Soldier [advertisement]

5. Examining Difference
PORTFOLIO: Nikki S. Lee [8 photos]
*INTERVIEW: Lee
PAIR: *David Mura, Fresh from the Island Angel [poem] and *Pacita Abad, How Mali Lost Her Accent, 1991 [painting]
*Annie Dillard, How to Live [essay]
Mario Testino, Doubles, Lima, and Shalom and Linda, Paris [2 photos]
*Gish Jen, Coming Into the Country [essay]
RE:SEARCHING THE WEB RETROSPECT: Reel Native Americans TALKING PICTURES
Donnell Alexander, Cool Like Me [essay]
*Stanley Crouch, Goose-Loose Blues for the Melting Pot [essay]
*PORTFOLIO: "The American Effect"
*Robert Shireman, 10 Questions College Officials Should Ask About Diversity [essay]
VISUALIZING COMPOSITION: Audience
*Roger Shimomura, 24 People for Whom I Have Been Mistaken, 1999.
*Nicholas D. Kristof,Believe It, or Not[essay]
CONTEXT: Kristof
LOOKING CLOSER: Reflecting Class
*Paul Fussell, A Touchy Subject [essay]
*Margaret Bourke White, The Louisville Flood, 1937 [photo]
*Jim Goldberg, USA. San Francisco. 1979; USA. San Francisco. 1982; and USA. San Francisco, 1982
*The Onion, National Museum of the Middle Class Opens in Schaumburg, IL [essay + photos]
*Bruce Gilden, 1984. Fifth Avenue [photo]
*Tina Barney, The Reunion [photo]
*Baby Phat, [advertisement]
*Nation cover, January, 2005

6. Reading Icons
*PORTFOLIO: Bathroom Signs [15 signs]
PAIR: Grant Wood, American Gothic [painting] and Guy Davenport, from The Geography of the Imagination [essay]
CONTEXT: Wood, American Gothic [photograph]
Mercedes-Benz, What Makes a Symbol Endure? [advertisement]
*Kari Lynn Dean, She Can't Smile Without You [essay + 5 details of Leonardo da Vinci's Mona Lisa]
*RETROSPECT: The Madonna [8 paintings]
*Sally Stein, Passing Likeness: Dorothea Lange's 'Migrant Mother' and the Paradox of Iconicity [essay + 10 photographs]
VISUALIZING COMPOSITION: Metaphor PORTFOLIO: Tibor Kalman [four images]
*Chip Kidd, Super [essay]
*Interview: Kidd
*Richard B. Woodward, Wonder [essay]
*RE:SEARCHING THE WEB
Neal Gabler, Inside Every Superhero Lurks a Nerd [essay]
*TALKING PICTURES
Paul Rand, Logos, Flags, and Estucheons [essay]
Tom Perrotta, The Cosmic Significance of Britney Spears [essay]
*Coca-Cola, Nu. Classic. Soul [ad]
LOOKING CLOSER: The Stars and Stripes
*Ann Fadiman, A Piece of Cotton [essay]
Jesse Gordon, What is America? [op-art]
Justice William J. Brennan Jr., Majority Opinion of the US Supreme Court in Texas v. Johnson [legal opinion]
Chief Justice William H. Rehnquist, Dissenting Opinion in Texas v. Johnson [legal opinion]
Matt Groening, Pledging the Flag [cartoon]
Several Artists, Section of Sunnyside, Queens [mural]
*Adbusters, Corporate American Flag [illustration]
*Oshkosh, Land That I Love [ad]

7. Challenging Images
PORTFOLIO: *Amnesty International [3 ads]; *Sierra Club & Amnesty [ad]; *Rock the Vote [ad]
PAIR: Frank Fournier, Omayra Sanchez, Colombia, 1985 [photograph] and Isabelle Allende, Omayra Sanchez [essay]
INTERVIEW: Fournier
Nick Hornby, Richard Billingham [essay with photos]
*PORTFOLIO: WritersCorps [5 poems with images]
*Susan Sontag, from Regarding the Pain of Others [essay]
*RETROSPECT: Picturing American War [5 photos]
James Rosenquist, Professional Courtesy [painting]
Office of National Drug Control Policy, Parents, the Anti-Drug (Tommy) [advertisement]
CONTEXT: Partnership for a Drug-Free America, This is your brain. This is your brain on drugs, 1987 [advertisement]
*TALKING PICTURES
Michael Kimmelman, 150th Anniversary: 1851-2001. The Assignment Is to Get the Story, but the Image Can Rise to Art [essay]
VISUALIZING COMPOSITION: Point of View
*Edward Tufte, Power Point is Evil [essay + photo + 2 slides]
*RE:SEARCHING THE WEB LOOKING CLOSER: The Ethics of Representation
*HP, This photograph is not true [ad]
Mitchell Stephens, Expanding the Language of Photographs [essay]
George Hunt, Doctoring Reality to Document What's True [photograph]
John Long, Ethics in the Age of Digital Photography [essay]
Lance Cheung, Untitled and Charles Maxwell, Hoax Photo [photographs]
*Brian Walski, March 31, 2003 [3 photos]
*Carla Marinucci, Doctored Kerry photo brings anger, threat of suit [essay + photos]
*Rankin [2 photographs]
*Kelly K. Spors, Where All School Photos Are Above Average [essay]

Appendix A: On the Theory and Practice of Seeing
John Berger, Ways of Seeing [essay with images]
Scott McCloud, Show and Tell [comic]

Appendix B: On Reading Visual and Verbal Texts

Glossary

Rhetorical Table of Contents

Index of Verbal and Visual Texts

*new to this edition