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Book Categories |
Dedication | ||
Preface | ||
Acknowledgments | ||
Introduction | ||
Ch. 1 | The Day Spa Client | 1 |
Ch. 2 | The Day Spa Home | 10 |
Ch. 3 | Developing Your Spa Program | 15 |
Ch. 4 | Purchasing for Your Day Spa | 34 |
Ch. 5 | Financing the Day Spa | 65 |
Ch. 6 | Strategic Development of the Day Spa | 71 |
Ch. 7 | Spa Story Development/Presentation | 91 |
Ch. 8 | Marketing and Retailing | 111 |
Ch. 9 | Where to Go after the First Year | 130 |
Answers to Review Questions | 139 | |
Appendix: Industry Resources | 145 | |
Bibliography | 147 | |
Glossary/Index | 149 |
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