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Book Categories |
List of Figures | ||
List of Tables | ||
Acknowledgements | ||
Summary | ||
1 | An Overview | 1 |
2 | Literature Review | 7 |
3 | Methodology | 55 |
4 | Data Analysis | 87 |
5 | Findings and Discussion | 122 |
6 | Conclusions and Implications | 149 |
7 | Revisiting the Area | 166 |
App. I | Delayed Cases | 186 |
App. II | Timely Cases | 209 |
Bibliography | 227 | |
Index | 247 |
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Add Rolling Out New Products Across International Markets, This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focu, Rolling Out New Products Across International Markets to your collection on WonderClub |