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Rolling Out New Products Across International Markets Book

Rolling Out New Products Across International Markets
Rolling Out New Products Across International Markets, This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focu, Rolling Out New Products Across International Markets has a rating of 4 stars
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Rolling Out New Products Across International Markets, This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focu, Rolling Out New Products Across International Markets
4 out of 5 stars based on 2 reviews
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  • Rolling Out New Products Across International Markets
  • Written by author George Chryssochoidis
  • Published by Palgrave Macmillan, March 2004
  • This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focu
  • This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focu
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Book Categories

Authors

List of Figures
List of Tables
Acknowledgements
Summary
1An Overview1
2Literature Review7
3Methodology55
4Data Analysis87
5Findings and Discussion122
6Conclusions and Implications149
7Revisiting the Area166
App. IDelayed Cases186
App. IITimely Cases209
Bibliography227
Index247


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Rolling Out New Products Across International Markets, This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focu, Rolling Out New Products Across International Markets

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Rolling Out New Products Across International Markets, This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focu, Rolling Out New Products Across International Markets

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Rolling Out New Products Across International Markets, This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focu, Rolling Out New Products Across International Markets

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