Riding the storm Book

This work looks at how to address strategic planning in fast moving, dynamic markets. The author has developed a model - the Global Marketing Advantage System - which enables companies to dominate their chosen markets. It should enable companies to manage real time information flows in dynamic markets; ensure strategic planning keeps pace with operational plans in turbulent environments; and exploit and/or defend themselves from paradigm shifts. The work assesses traditional approaches to strategic planning and examines why such an approach no longer works in fast moving markets. It also discusses the infrastructure required to ensure the capture and conversion of real time data into valuable, applicable market intelligence, and guarantees that it is distributed to the right people within the organization.