Rhetoric & Marxism Book

	Preface
	Introduction: The Spirit of 1989	1
	Rhetoric Versus Critical Discourse	3
	Marxism's Nuclear Contradiction	8
1	"The Ruthless Criticism of Everything Existing"	15
	The Rise of the Self-Defining Subject	17
	Reading Rhetorically	19
	Audiences and Alienation in Early Marxism	23
	Some Versions of Ideology	27
	The Dream of Transparent Language	33
	The Theory of Value	35
	In Search of Louis Bonaparte's Audience	38
2	Marxism After Marx: The Problem of Mediation	45
	The Concept of Mediation	46
	Revisionism as Rhetorical Strategy: Bernstein's Search for an Audience	49
	Lenin: From Rhetoric to Propaganda	56
	Lukacs and the Theory of Reification	63
	Gramsci, Hegemony, and the Promise of Democracy	68
3	Marcuse's Disappearing Audience	75
	Marcuse's Dialectic	76
	The Rhetoric of Advanced Industrial Society	82
	Marcuse's Aesthetics	87
4	Time, Place, and Cultural Studies: The Legacy of Raymond Williams	93
	The Metaphors of Marxism	96
	Structures of Feeling	98
	Keywords	101
	Constructing Cultural Studies: Two Paradigms	108
	The Descent into Discourse	112
5	Rhetoric Between System and Lifeworld: A Reconstruction of Habermas's Historical Materialism	117
	A Theory of Multiple Mediations: Language, Labor, and Interaction	118
	System, Lifeworld, and the Legitimation Crisis	120
	Conversation, Irony, and the Ideal Speech Situation	124
	Critiques of Habermas	126
	Work, Place, and Space	132
	Conclusion: Toward a Red Rhetoric	143
	Notes	151
	About the Book and Author	177
	Index	179