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Contents
PREFACE
CHAPTER 1 Competing Through Development Capability
The New Industrial Competition: Driving Forces and Development Realities
Assessing the Promise and Reality: The A14 Stereo Project
The Characteristics of Effective Development
The Fast-Cycle Competitor
The Plan for the Book
CHAPTER 2 The Concept of a Development Strategy
A Framework for Development Strategy
Technology Planning and Strategy
Product/Market Planning and Strategy
Development Goals and Objectives
The Aggregate Project Plan
Project Management
Post-Project Learning
Honda: An Example of Development Strategy in Action
CHAPTER 3 Maps and Mapping: Functional Strategies in Pre-Project Planning
The Concept of Functional Maps
The Mapping Process
Apple Computer: The Need and Opportunity for Maps
CHAPTER 4 The Aggregate Project Plan
Aggregate Project Plans: Promise and Reality
Types of Development Projects
Using Project Types: The Benefits
Developing an Aggregate Project Plan
CHAPTER 5 Structuring the Development Funnel
Basic Concepts and Their Application
Creating the Development Funnel: Alternative Models
Diagnosing and Correcting Critical Issues in the Development Funnel
CHAPTER 6 A Framework for Development
Basic Elements of the Framework
The Framework for Development at Medical Electronics Incorporated
Applying the Development Framework: Comparing Four Approaches
Creating an Effective Development Process: Common Themes and Basic Principles
CHAPTER 7 Cross-Functional Integration
The MEI Experience
A Framework for Cross-Functional Integration
Achieving Cross-Functional Integration
CHAPTER 8 Organizing and Leading Project Teams
Project Organization and Leadership
The Heavyweight Team Structure
Building Capability for Multiple Approaches
CHAPTER 9 Tools and Methods
A Framework: The Design-Build-Test Cycle
Structured Methodologies for Effective Problem Solving
Computer-Based Systems
Appendix to Chapter 9
CHAPTER 10 Prototype/Test Cycles
The Traditional Approach to Prototyping
Prototyping: A Managerial Perspective
Matching Prototyping and Development Project Requirements
CHAPTER 11 Learning from Development Projects
A Framework for Learning
Capturing Insight and Learning to Change the Development Process
The Project Audit: A Framework for Learning
Conclusions and Implications
CHAPTER 12 Building Development Capability
Four Approaches to Building Capability
Building Capability: A Comparison of Alternatives
Creating New Development Capability: General Observations
Changing Behavior and Overcoming Obstacles
Building Capability: Management Leadership
NOTES
INDEX
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