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| Acknowledgments | ||
| Introduction: Cost-Cutting, Reengineering, Downsizing - Now What? | 1 | |
| Ch. 1 | Entropy, Anorexia, and Empty Profits | 7 |
| Ch. 2 | Finding the "Lost" $300 Million | 33 |
| Ch. 3 | The Core Concepts of Revenue Management | 49 |
| Ch. 4 | Case Study: The Attack of the Laser Fares | 99 |
| Ch. 5 | The RM Revolution | 131 |
| Ch. 6 | Launching the Revenue Rocket | 159 |
| Ch. 7 | Case Study: National Car Rental's Near-Death Experience | 191 |
| Ch. 8 | What You Don't Know about Revenue Management Could Kill You! | 215 |
| Ch. 9 | The Marketing Renaissance | 237 |
| List of Interviewees | 261 | |
| Author's Note | 267 | |
| Index | 269 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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Add Revenue Management : Hard-Core Tactics for Market Domination, In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - e, Revenue Management : Hard-Core Tactics for Market Domination to the inventory that you are selling on WonderClubX
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Add Revenue Management : Hard-Core Tactics for Market Domination, In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - e, Revenue Management : Hard-Core Tactics for Market Domination to your collection on WonderClub |