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Table of Contents
1. An Introduction
2. A History
3. Customers’ Knowledge and Consumer Behavior
4. Market Segmentation and Selection
5. Internal Assessment and Competitive Analysis
6. Economic Principles and Demand Forecasting
7. Reservations and Channels of Distribution
8. Dynamic Value-Based Pricing
9. Channel and Inventory Management
10. The Revenue Management Team
11. Strategic Management and Following the RevMAP
12. Tools, Tactics, and Resources
13. Legal and Ethical Issues and Potential Bumps in the Road
14. Crystal Ball
15. Applications in Lodging and Food and Beverage
16. Applications in Sports, Entertainment, and Event Management
17. Applications in Cruise, Spa, and Luxury RV Resorts
18. Applications in Golf, Gaming, and Theme Parks
GLOSSARY
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| $99.99 | Digital |
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Add Revenue Management, Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows , Revenue Management to the inventory that you are selling on WonderClubX
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Add Revenue Management, Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows , Revenue Management to your collection on WonderClub |