Resume Magic Book

Chapter 1	A Resume Primer	1
	Tools for the Task	2
	The Resume Tool: Asset or Liability?	3
	Then Why Write a Resume?	6
	And Why This Book?	7
	Some Success Stories	7
	Your Most Important Tool	44
Chapter 2	How to Use Advertising Strategies to Get an Interview	47
	Using Ad Agency Strategies to Get Noticed	48
Step 1	How to Grab Your Reader's Attention	49
Step 2	How to Capture Your Reader's Interest	53
Step 3	How to Create Desire for Your Product--You!	60
Step 4	Call to Action	65
Chapter 3	How to Choose the Most Flattering Format	69
	Two Tried-and-True Winning Formats: Chronological and Functional	70
	Genetic Variants of the Two Main Resume Types	83
	If It Works, It's Right	130
Chapter 4	The Blueprint for a Blockbuster Resume	135
	Data Bits, or Contact Info	136
	Objective, or Focus Statement	149
	Professional Experience	153
	Skills	154
	Education, Credentials, and Licenses	155
	Affiliations	157
	Publications, Presentations, or Patents	158
	Awards and Honors	159
	Bio Bites	159
	Endorsements	161
	What Not to Include	163
	Putting It All Together	164
Chapter 5	How to Write Great Copy	167
	Keywords	168
	The Objective or Focus Statement	178
	The Qualifications Summary	186
	Professional Experience	195
	Skills	208
	Education, Credentials, Licensure	210
	Affiliations	215
	Publications, Presentations, and Patents	217
	Awards and Honors	222
	Bio Bites	223
	Endorsements	226
	Summary	228
Chapter 6	Accomplishments: The Linchpin of a Great Resume	229
	What's in It for Me?	230
	Words to Woo Employers	234
	Strategies for Presenting Accomplishments	243
	Where to Find Material for Your Accomplishments	253
	Impact-Mining: Probing Questions to Unearth Hidden Treasures	256
	Sifting Through the Accomplishments You've Gathered	296
	Use Impact Statements to Portray Yourself as the Right Fit	301
Chapter 7	Editing: Resume-Speak 101	303
	Development Editing: A Primer in Power Writing	304
	Technical Editing/Copyediting: The Mechanics of Resume-Speak	319
	Prune, Prune, Prune	355
	Proof, Proof, Proof	357
Chapter 8	Visual Artistry: The Missing Link	361
	Design Elements	363
	Tweaking Tips	407
Chapter 9	E-Resumes	431
	ASCII Text Resumes	432
	Web Resumes	447
	Scannable Resumes	459
	Applicant-Tracking Systems: What Happens After You E-Mail or Post Your Resume?	465
	Futurist Resumes	467
Chapter 10	Cover Letters and Other Parts of the Puzzle	469
	Strategy and Style	470
	The Segments of a Cover Letter	479
	The Anatomy of the Cover Letter	488
	Sticky Wickets	491
	Other Types of Letters	494
	Other Pieces of the Puzzle	498
	Futurist Career Management	508
Appendix A	Worksheets to Catalog Professional History	511
Appendix B	Survey: What Employers Really Want in a Resume and Cover Letter	523
	Resumes	523
	Cover Letters	527
Appendix C	Action Verbs with Sample Phrases	529
	Index	567