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Acknowledgments ix
Introduction 1
1 The Rhetorical Invention of “Mass Communication” 9
2 Paul's Communicative Figure 29
3 Whitman's Polytheistic Mass 56
4 Cooley's Transcendentalist Quest 91
5 Merton's Skeptical Faith 123
Afterword: Assembling through a Fair 163
Notes 189
Selected Bibliography 231
Index 251
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