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This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Paul Miller
reviewed Reaching for the knowledge edge on September 05, 2014
Reaching for the knowledge edge
Aimed at practitioners who understand the tactical requirements of the profession but who may need guidance with overall corporate planning and policy.
Looks at role of PR in strategic management; the professioal role of PR within an organisation; reputation management; the role of internal communiation; effct of globalisation.
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