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Raising the Bar: The Future of Fine Chocolate Book

Raising the Bar: The Future of Fine Chocolate
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Raising the Bar: The Future of Fine Chocolate, Just give me all your chocolate and no one gets hurt! Billions of us worldwide understand what it means to scream those words. We feel lost—even unhinged—without chocolate's pleasures. And if chocolate is the music that makes our days brighter, fine , Raising the Bar: The Future of Fine Chocolate
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  • Raising the Bar: The Future of Fine Chocolate
  • Written by author Pam Williams
  • Published by Wilmor Publishing Corporation, 10/22/2012
  • "Just give me all your chocolate and no one gets hurt!" Billions of us worldwide understand what it means to scream those words. We feel lost—even unhinged—without chocolate's pleasures. And if chocolate is the music that makes our days brighter, fine
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Notices 1

Part 1 Seeds of Change: Genetics and Flavor 3

Twenty Pounds of Cocaine

Tasty Genes: Flavor and Theobroma Cacao Germplasm

Wait: Before We Continue with Genetics...

Look at the Map

Trying to Explain What All This Means

Reclassified Information

The Future and CCN-51

There's a Fungus Among Us

From Farm to Lab and Back

Part 2 From the Ground Up: Farmers, Farming, and Flavor 67

Near-Death by Chocolate

The Power, Promise, and Realities of Fair Trade

Pay Attention!

What's the Fairest (Trade) of Them All?

Some Model Behavior for Farmers

Fomenting Fermentation for the Future

"Cheap Chocolate" Should Be an Oxymoron

Part 3 To Market, To Market: Craftsmanship, Customer Education, and Flavor 141

A Nightmare

An Educated Dream

Actual Reality?

Blending In

From Versus Flavor: The Future and Functionality

The Raw Deal

Organically Speaking

Part 4 Performing Flavor: The Art of the Chocolatier 211

A Rocher, Junior Mints, and Some Space Dust

Getting Fresh and Playing with Food

Recipes for Success

Familiarity and the Future

"Bad taste creates many more millionaires than good taste"

Conclusion 255

Interviewees and Experts Consulted 257

HCP Founding Circle Members 261

Fine Chocolate Glossary 263

Fermentation and Drying 271

Notes on Sources 273

Acknowledgements 275

About the Authors 277


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Raising the Bar: The Future of Fine Chocolate, Just give me all your chocolate and no one gets hurt!
Billions of us worldwide understand what it means to scream those words. We feel lost—even unhinged—without chocolate's pleasures. And if chocolate is the music that makes our days brighter, fine , Raising the Bar: The Future of Fine Chocolate

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Raising the Bar: The Future of Fine Chocolate, Just give me all your chocolate and no one gets hurt!
Billions of us worldwide understand what it means to scream those words. We feel lost—even unhinged—without chocolate's pleasures. And if chocolate is the music that makes our days brighter, fine , Raising the Bar: The Future of Fine Chocolate

Raising the Bar: The Future of Fine Chocolate

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Raising the Bar: The Future of Fine Chocolate, Just give me all your chocolate and no one gets hurt!
Billions of us worldwide understand what it means to scream those words. We feel lost—even unhinged—without chocolate's pleasures. And if chocolate is the music that makes our days brighter, fine , Raising the Bar: The Future of Fine Chocolate

Raising the Bar: The Future of Fine Chocolate

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