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Book Categories |
| List of Figures | ||
| Preface | ||
| Acknowledgements | ||
| Introduction: The Knowledge | 1 | |
| Ch. 1 | Quicksilver | 7 |
| What created the internet boom? | 8 | |
| Ch. 2 | Supply Chain Reactions | 18 |
| Defining the chain | 19 | |
| B2B or B2C? | 22 | |
| Ambushing a supply chain | 25 | |
| Second is best | 26 | |
| Attacking the fat | 28 | |
| Ch. 3 | The Technology Test | 30 |
| Keyboards and human intelligence | 30 | |
| Using online to drive up costs | 32 | |
| Stick to online | 36 | |
| Ch. 4 | Timing | 38 |
| The technology trap | 39 | |
| Ahead of the market | 42 | |
| Ch. 5 | Defining the Market | 47 |
| Is there a market? | 48 | |
| Define and lead | 52 | |
| DomainAudit.com - the e-comm market benefit process in action | 55 | |
| Ch. 6 | Online Branding | 60 |
| Emotional reasoning | 61 | |
| Online advances into branding | 67 | |
| Ch. 7 | The Plan and the Pitch | 76 |
| Don't do this | 76 | |
| Do this | 77 | |
| The two-minute rule | 77 | |
| The first step | 79 | |
| The next steps | 86 | |
| Ch. 8 | Doing the Numbers | 92 |
| Online financial logic | 93 | |
| Methods of finance | 95 | |
| Cash flow is king | 98 | |
| Online assets: a golden rule for investors | 103 | |
| Ch. 9 | Partnerships | 106 |
| Strategic partnerships | 107 | |
| Community partnerships | 108 | |
| Ch. 10 | The Where | 110 |
| Taxing the taxman | 110 | |
| What to look for in an online tax haven | 112 | |
| Ch. 11 | The Team | 117 |
| Nasty things to do to an online employee | 118 | |
| Structure is not organization | 121 | |
| Typecasting | 124 | |
| Ch. 12 | How to Use It All | 131 |
| Use the checkpoints in this book | 133 | |
| Now keep your online business trading successfully | 139 | |
| Value checking and brand building | 141 | |
| Ch. 13 | Product Checks | 143 |
| Utility - check that your product is delivering the goods | 144 | |
| Customers are unaware of your product or its benefits | 151 | |
| Supporting the brand | 155 | |
| Ch. 14 | Where is It All Going? | 161 |
| Online markets which will grow | 162 | |
| Subtle changes | 167 | |
| Subtle, strange and immeasurable | 170 | |
| Index | 171 | |
| Index | 173 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Gavin Bennet
reviewed Quicksilver companies on July 19, 2008
Quicksilver companies
This volume is a short, concise guide which advocates starting an online blog for your business as well as detailing the ins and outs of maximizing one's impact in the exploding blog business. The authors are veteran consultants for large and small companies as well as individuals that want to develop a blogging strategy of their own. (They are also the promoters of a conference called the www.BlogBusinessSummit.com.) The format is an efficient nine blog-like chapters, blocked out with lots of side bars and sub-headings, each about a page or two long, thus resembling a sort of printed equivalent of the web/blog experience, but in a physical book. Worth reading if you aspire to the field.
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Add Quicksilver companies, The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors i, Quicksilver companies to the inventory that you are selling on WonderClubX
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Add Quicksilver companies, The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors i, Quicksilver companies to your collection on WonderClub |