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Introduction
1 The quick start
Setting up your AdWords account 7; Creating your website 9; Writing and budgeting for your AdWords 12
2 The secret power of words
Knowing your customers 24; The basics of website design: an overview 25
3 Google and the secret need
How Google ranks pages 41; Google’s next big idea 43; The more effective the ad, the less it costs 46
4 The secret behind par-per-click advertising
Making the right people click on your ad 55; Making sure your website turns searchers into purchasers 57; Paying the right amount for your clicks 70
5 Secrets of successful online ads
Reaching customers who are ready to buy 81; Expanding your list of keywords 83; Maintaining the quality of your ad 86
6 Secrets of creating a great campaign
Developing a campaign 94; Managing your data 99
Appendix
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Add Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers, A Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campaign. With up-to-the-minute case studies and tips, Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers to your collection on WonderClub |