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Part I: Getting Started 1. The Nature and Usefulness of Qualitative Research for Public Relations and Marketing Communications 2. Selecting a Topic and Relating to Your Supervisor 3. Reviewing the Literature & Writing the Research Proposal 4. Ethical Issues and Access 5. Ensuring the Quality of Research Part II: Selecting the Research Approach 6. Choosing between Different Types of Research 7. Case Studies 8. Grounded Theory 9. Ethnography 10. Discourse and Critical Discourse Analysis 11. Phenomenology 12. Additional Approaches: Historical Research and Action Research Part III: Collecting the Data 13. Sampling 14. Interviews 15. Focus Groups 16. Observation 17. Written, Visual and Multi-media Materials Part IV: Analyzing, Interpreting and Writing about the Data 18. Analyzing and Interpreting the Data 19. Writing the Report Part V: Further Issues 20. Mixed Methods Research 21. Finishing Off
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Add Qualitative Research Methods in Public Relations and Marketing Communications, The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explan, Qualitative Research Methods in Public Relations and Marketing Communications to the inventory that you are selling on WonderClubX
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Add Qualitative Research Methods in Public Relations and Marketing Communications, The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explan, Qualitative Research Methods in Public Relations and Marketing Communications to your collection on WonderClub |