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Book Categories |
Preface | ||
1 | Introduction to Qualitative Communication Research | 1 |
Positivism, Post-Positivism, and Interpretivism: A Brief History and Survey of Qualitative Communication Research | 7 | |
Coming to Terms | 15 | |
Looking Closer: The Conduct of Qualitative Research in Communication | 19 | |
2 | Theoretical Traditions and Qualitative Communication Research | 29 |
Feminism | 54 | |
Cultural Studies | 58 | |
3 | Design I: Planning | 63 |
Beginnings: Searching for a Research Idea | 63 | |
The Qualitative Research Process: An Overview | 65 | |
Sources of Research Ideas | 68 | |
Questioning Ourselves | 77 | |
Questioning the Scene | 79 | |
The Research Proposal | 85 | |
Human Subject Protections in Qualitative Research | 90 | |
4 | Design II: Getting Started | 99 |
Contacting the Scene | 100 | |
Exploratory Methods | 111 | |
Sampling | 120 | |
5 | Observing, Learning, and Reporting | 132 |
Effective Participant Observation | 135 | |
Adapting Roles | 143 | |
Tactical Observing | 152 | |
Writing Fieldnotes | 158 | |
6 | Asking, Listening, and Telling | 170 |
Purposes of the Qualitative Interview | 172 | |
Interview Types in Communication | 175 | |
Interview Practice | 183 | |
Question Design and Use | 194 | |
Transcribing Interviews | 204 | |
7 | Qualitative Analysis and Interpretation | 209 |
Analysis | 211 | |
Tools for Analysis: Manual and Computer-Assisted | 225 | |
Interpretation | 232 | |
Evaluating Interpretations | 238 | |
8 | Qualitative Research and Computer-Mediated Communication | 247 |
Outlining the Field of Computer-Mediated Communication | 247 | |
Forms of Computer-Mediated Communication | 250 | |
Why Study CMC? | 252 | |
Central Areas of CMC Research | 256 | |
Methodological Issues in Qualitative Research of CMC | 260 | |
Conclusion: Qualitative Cyborgs: Futures of CMC Research | 273 | |
9 | Authoring and Writing | 279 |
Going Public | 279 | |
The Crisis of Representation | 280 | |
After the Fall: Reading and Writing Qualitative Research | 282 | |
Alternative Writing Formats: Innovation and Controversy | 287 | |
Academic Politics and the Production of Qualitative Research | 292 | |
The Craft of Writing: Strategies and Tactics | 294 | |
Getting Down to Cases | 301 | |
Some Final Thoughts on Writing | 308 | |
This Way to Exit | 309 | |
References | 313 | |
Index | 343 | |
About the Authors | 357 |
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