Public Relations Writing : An Issue Driven Behavioral Approach Book

Name: Public Relations Writing : An Issue Driven Behavioral Approach, P
Brand: Prentice Hall
SKU: 9780132564885
Price: 99.99 USD
Availability: InStock
Rating: 4 (1 reviews)

Public Relations Writing : An Issue Driven Behavioral Approach, Public Relations Writing organizes writing and the techniques of practice to generate supportive behaviors from publics important to an organization. Its foundation is an issue anticipation process which incorporates behavioral strategy to help manage iss, Public Relations Writing : An Issue Driven Behavioral Approach

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Public Relations Writing : An Issue Driven Behavioral Approach
Written by author Kerry Tucker, Doris Derelian, Donna Rouner
Published by Prentice Hall, 1996/12/04
Public Relations Writing organizes writing and the techniques of practice to generate supportive behaviors from publics important to an organization. Its foundation is an issue anticipation process which incorporates behavioral strategy to help manage iss

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Book Categories

Authors

Foreword

Preface

Acknowledgments

1 An Issue-Driven, Behavioral Approach to Public Relations Writing and Techniques 1

2 An Issue-Driven Approach to Public Relations Planning 9

3 Applying Behavioral Principles to Public Relations Writing 39

4 Building the Case: Position Papers, Backgrounders, Fact Sheets, and Biographical Sketches 65

5 Writing News Releases for Print Media 90

6 Writing for Electronic Media 135

7 Generating Media Interviews 164

8 Organizing Special Events and News Conferences 192

9 Internal Communication 225

10 Controlled Media: Writing the Presentation with Audiovisual Support 260

11 The Rest of the Media Mix 278

12 Getting Your First Job 312

13 Pulling it All Together: An Implementation Case Study 326

Index 351

Title: Public Relations Writing : An Issue Driven Behavioral Approach

Manufacturer:

Prentice Hall

Item Number: 9780132564885

Number: 3

Product Description: Full Name: Public Relations Writing : An Issue Driven Behavioral Approach; Short Name:Public Relations Writing

Universal Product Code (UPC): 9780132564885

WonderClub Stock Keeping Unit (WSKU): 9780132564885

Rating: 4/5 based on 1 Reviews

Image Location: https://wonderclub.com/images/covers/48/85/9780132564885.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 7.260 cm (2.86 inches)

Heigh : 9.590 cm (3.78 inches)

Depth: 0.920 cm (0.36 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Public Relations Writing : An Issue Driven Behavioral Approach, Public Relations Writing organizes writing and the techniques of practice to generate supportive behaviors from publics important to an organization. Its foundation is an issue anticipation process which incorporates behavioral strategy to help manage iss, Public Relations Writing : An Issue Driven Behavioral Approach

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	Foreword
	Preface
	Acknowledgments
1	An Issue-Driven, Behavioral Approach to Public Relations Writing and Techniques	1
2	An Issue-Driven Approach to Public Relations Planning	9
3	Applying Behavioral Principles to Public Relations Writing	39
4	Building the Case: Position Papers, Backgrounders, Fact Sheets, and Biographical Sketches	65
5	Writing News Releases for Print Media	90
6	Writing for Electronic Media	135
7	Generating Media Interviews	164
8	Organizing Special Events and News Conferences	192
9	Internal Communication	225
10	Controlled Media: Writing the Presentation with Audiovisual Support	260
11	The Rest of the Media Mix	278
12	Getting Your First Job	312
13	Pulling it All Together: An Implementation Case Study	326
	Index	351