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Preface
Introduction
The Quandary of Public Relations
The Historical Foundation in Question
The Problem of a Definition of Public Relations
Conclusions about an Inconclusive Vocation
A Framework of Community Relations
A Theoretical Framework: The Chicago School of Social Thought
A Sense of Community
Sense of Community No Longer Common
The Shift from Rural to Urban Life
The Chicago School and the Search for Community
Attempts to Regain Community
The Chicago School's Application to Community Relations
A Case Study Reconciling Public Relations and Community
A Review of the Main Theory
Sugar Creek as a Theory Test Site
Public and Community Relations in Sugar Creek
Lessons from the Chicago School and Sugar Creek
Bibliography
Index
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Add Public Relations and Community: A Reconstructed Theory, This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public rel, Public Relations and Community: A Reconstructed Theory to the inventory that you are selling on WonderClubX
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Add Public Relations and Community: A Reconstructed Theory, This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public rel, Public Relations and Community: A Reconstructed Theory to your collection on WonderClub |