Public Relations Writing: Form & Style Book

Preface. Part I: PR WRITING: ROLE & RESPONSIBILITY. 1. Public Relations and the Writer. 2. The Global Public Relations Environment. 3. Persuasion. Part II: PREPARING TO WRITE. 4. Research for the Public Relations Writer. 5. The Public Relations Planning Process. Part III: WRITING PRINCIPLES. 6. Writing to Clarify and Simplify the Complex: Style and Content. 7. Grammar, Spelling and Punctuation. Part IV: WRITING FOR SOCIAL MEDIA AND CONVERGED TRADITIONAL MEDIA. 8. PR's Role in Social Media: Monitoring and Participating. 9. Media Kits, Media Pitches, Backgrounders and Columns. 10. Writing for Traditional Media. Part V: WRITING FOR SELECT STAKEHOLDERS/PUBLICS. 11. Email, Memos, Letters, Proposals and Reports. 12. Designing Messages for Controlled Content Media. 13. Newsletters and Magazines. 14. Brochures. 15. Speeches, Presentations and Other Orally Delivered Messages. Part VI: WRITING IN TURBULENT TIMES. 16. Crisis Communication.