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Ch. 1 | How do you know if you have succeeded? | 1 |
Ch. 2 | Act swiftly to protect the public's health | 7 |
Ch. 3 | Know how your house is built | 11 |
Ch. 4 | You must earn credibility | 15 |
Ch. 5 | Fighting HIV and AIDS - finding community leaders in public health | 18 |
Ch. 6 | How do you know if a population is healthy? | 21 |
Ch. 7 | Be a guest in their home | 24 |
Ch. 8 | How do you keep the balls in the air? | 28 |
Ch. 9 | Strike while the iron is hot | 32 |
Ch. 10 | Respect the unwritten rules | 35 |
Ch. 11 | Always stay on the high road | 40 |
Ch. 12 | Have a code of ethics | 43 |
Ch. 13 | You must be ready for anything | 47 |
Ch. 14 | Don't end up in the recycling bin - communicating health information | 51 |
Ch. 15 | The press is not your enemy or your friend | 54 |
Ch. 16 | When you think you have seen it all, look again | 57 |
Ch. 17 | If the public doesn't understand it, it won't happen | 59 |
Ch. 18 | Listen to the children | 64 |
Ch. 19 | Anthrax and airplanes | 69 |
Ch. 20 | The stinky tubing saga | 74 |
Ch. 21 | Is there a doctor in the county? | 80 |
Ch. 22 | Regulating nursing homes : community health, individual health, and public resources in an uneasy balance | 84 |
Ch. 23 | Clorox and cooling towers | 89 |
Ch. 24 | Breaking down barriers to health - insuring the children | 97 |
Ch. 25 | Knowledge is power - preventing breast cancer deaths | 103 |
Ch. 26 | The great tobacco wars : part 1 - changing our culture around tobacco use | 109 |
Ch. 27 | The great tobacco wars : part 2 - how we nearly lost our footing | 116 |
Ch. 28 | Rabies - preventing public fatigue about a fatal illness | 125 |
Ch. 29 | Bug spray and birdbaths - West Nile virus | 130 |
Ch. 30 | Investigating cancer clusters - stepping out from behind the podium | 136 |
Ch. 31 | Timing is everything - tattooing and body piercing | 141 |
Ch. 32 | Calling in extra help - diarrhea on a dairy farm | 145 |
Ch. 33 | Restoring public confidence - strengthening the board of medical pratice | 149 |
Ch. 34 | Let the data speak for itself | 157 |
Ch. 35 | The devil team | 161 |
Ch. 36 | The ten minute rule | 163 |
Ch. 37 | When people are angry with you or your department, invite them in | 167 |
Ch. 38 | Preventing childhood lead poisoning - using a public health approach | 170 |
Ch. 39 | Sometimes the toughest battles are on the inside : assessing and managing environmental risks | 179 |
Ch. 40 | House calls in public health | 184 |
Ch. 41 | Remember the "public" in public health - distributing KI | 187 |
Ch. 42 | Mercury - you can still protect the public when there are things you can't control | 190 |
Ch. 43 | Data has no constituency, or does it? | 195 |
Ch. 44 | Be there | 201 |
Ch. 45 | Controversy is an opportunity to focus your message | 205 |
Ch. 46 | Find new ways to involve the public | 208 |
Ch. 47 | Don't just preach to the choir | 215 |
Ch. 48 | Walking the extra mile for children's health - door-to-door lead screening | 219 |
Ch. 49 | Pertussis - if you look, you will find it | 222 |
Ch. 50 | A vision for health planning | 229 |
Ch. 51 | Outcomes are the bottom line for public health | 237 |
Ch. 52 | We must always be prepared | 242 |
Ch. 53 | Make partnerships how you do business - preventive health care for children and adolescents | 246 |
Ch. 54 | It will take all of us to keep the public healthy | 250 |
Ch. 55 | PR (public relations) is not the same as PH (public health) | 255 |
Ch. 56 | Consider every day an adventure | 258 |
Ch. 57 | Skate to where the puck will be | 261 |
Ch. 58 | Two words - public health | 266 |
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