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Public Health Business Planning: A Practical Guide Book

Public Health Business Planning: A Practical Guide
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Public Health Business Planning: A Practical Guide, In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become civic entrepreneurs, who can creatively finance and manage needed programs using business school savvy. Public Health Busi, Public Health Business Planning: A Practical Guide
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  • Public Health Business Planning: A Practical Guide
  • Written by author Stephen N. Orton
  • Published by Jones & Bartlett Learning, 5/19/2011
  • In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become "civic entrepreneurs," who can creatively finance and manage needed programs using business school savvy. Public Health Busi
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Authors

Ch. 1 Introduction 1

Ch. 2 Defining public health entrepreneurial business planning 15

Ch. 3 The parts of a public health business plan 27

Ch. 4 Definition of plan 39

Ch. 5 Industry analysis 45

Ch. 6 Demonstration of need and target market 51

Ch. 7 Competitors and partners 59

Ch. 8 Marketing 73

Ch. 9 Project operations 83

Ch. 10 Evaluation 97

Ch. 11 Risks, exit plan, and sustainability 109

Ch. 12 Financial planning 121

Ch. 13 The feasibility plan 139

Ch. 14 Sustaining success in South Carolina : one team's experience 143

Ch. 15 Creating your public health business plan 157

Afterword 163

Index 165


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Public Health Business Planning: A Practical Guide, In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become civic entrepreneurs, who can creatively finance and manage needed programs using business school savvy.
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Public Health Business Planning: A Practical Guide, In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become civic entrepreneurs, who can creatively finance and manage needed programs using business school savvy.
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Public Health Business Planning: A Practical Guide

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Public Health Business Planning: A Practical Guide, In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become civic entrepreneurs, who can creatively finance and manage needed programs using business school savvy.
Public Health Busi, Public Health Business Planning: A Practical Guide

Public Health Business Planning: A Practical Guide

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