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Book Categories |
Preface | ||
1 | Introduction | 1 |
2 | Economics and Psychology | 9 |
3 | Motivation and Personality | 25 |
4 | Perception | 55 |
5 | Learning | 79 |
6 | Attitude | 101 |
7 | Limited Information Processing | 127 |
8 | Economic Expectations and Investment Behavior | 154 |
9 | Emotions | 171 |
10 | Well-Being | 190 |
11 | Cognitive Consistency | 219 |
12 | Rationality | 245 |
13 | Choice Under Uncertainty | 268 |
14 | Game Theory | 286 |
15 | Negotiation | 309 |
16 | Economic Psychological Methods | 328 |
17 | Conclusions | 357 |
Questions | 363 | |
Glossary | 373 | |
References | 393 | |
Author Index | 417 | |
Subject Index | 425 |
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