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Psychology in Economics and Business Book

Psychology in Economics and Business
Psychology in Economics and Business, , Psychology in Economics and Business has a rating of 3 stars
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Psychology in Economics and Business, , Psychology in Economics and Business
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Digital Copy
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  • Psychology in Economics and Business
  • Written by author Gerrit Antonides
  • Published by Springer-Verlag New York, LLC, September 1996
  • Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics.
Buy Digital  USD$239.00

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Book Categories

Authors

Preface
1Introduction1
2Economics and Psychology9
3Motivation and Personality25
4Perception55
5Learning79
6Attitude101
7Limited Information Processing127
8Economic Expectations and Investment Behavior154
9Emotions171
10Well-Being190
11Cognitive Consistency219
12Rationality245
13Choice Under Uncertainty268
14Game Theory286
15Negotiation309
16Economic Psychological Methods328
17Conclusions357
Questions363
Glossary373
References393
Author Index417
Subject Index425


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