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Marketing the Media: Scope and Goals; Designing On-Air, Print and On-line Promotion; Commercial Radio Promotion; Network Television Promotion; Local Station Television Promotion; Cable Marketing and Promotion; Promotion in Public Television and Radio; Management, Research and Budgeting in Promotion; Marketing to Affiliates and Buyers and Advertisers; Global Promotion and Marketing of Television; Selected Bibliography; Index
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Add Promotion and Marketing for Broadcasting and Cable, Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion fr, Promotion and Marketing for Broadcasting and Cable to the inventory that you are selling on WonderClubX
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Add Promotion and Marketing for Broadcasting and Cable, Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion fr, Promotion and Marketing for Broadcasting and Cable to your collection on WonderClub |