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Acknowledgments Introduction Chapter 1. Create a Culture of Ideas Chapter 2. Strategic Alignment and the New Product Portfolio Chapter 3. Project Integration and Setup Chapter 4. Product Concept Definition Chapter 5. Full Product Development and Marketing Chapter 6. New Product Development in Consumer Products and Electronic Instrumentation Chapter 7. Quality, Six Sigma, and New Product Development Chapter 8. Measuring New Product Development Chapter 9. Project Management and Teamwork Chapter 10. Putting It All Together Appendix A. Generic New Product Development Work Breakdown Structure Appendix B. Managing New Product Development Projects: Course Outline Appendix C. Issues for Discussion Bibliography Index
Bruce Barkley is more than 30 years' experience in project management in both industry and government. One of his recent assignments include working with Coca Cola's new product development process.
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Toshiio Munekane
reviewed Project Management in New Product Development on September 17, 2014
Project Management in New Product Development
"Not based on what agencies thought should go into the advertising, but on what ought to be the consumers response"
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