Profiting from Irrationality The Market Semiotics of Sentiment and Behavioral Economics Book

This book shouldn't need to exist. People who are in the business of finding information or books for people should be able to do the things described here, and just using some commonsense they should know these things. Sadly though that's not the case, and this book is probably quite helpful and should probably be read by lots of people in different fields so that they can handle working with people better. I almost put this book in on my 'life-is-shit' shelf because it's very existence means seems to mean that people need to have a manual of some kind so that they don't act like selfish assholes when helping someone else.