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Contents
Preface and Acknowledgments
1. Why This Book?
2. The Prepared Mind: Understanding Technological Innovation in Industry
Distinguishing Commercialization Challenges
The Range of Commercialization Challenges
3. Management Tools and Techniques
Measuring What Matters and Understanding the Costs of Not Acting
Evaluating a Company's Performance in New Product Commercialization
Understanding Technological Competence of Existing Businesses
Evaluating New Products, Processes, and Service Opportunities
Tracking Project Progress
Evaluating Product- and Process-Improvement Opportunities
End Game Decisions
4. A New Order of Things: Organization and Management of Commercialization Activities
Challenge One: Balancing Focus and Disorder, Promoting Intelligent Risk Taking and Experimentation
Challenge Two: Nurturing Champions
Challenge Three: Building a Useful Technological Information System
Challenge Four: Managing Joint Technology Efforts
Challenge Five: Organizing to Develop a Technology and Create New Businesses
Challenge Six: Building More Responsive Project Teams
Challenge Seven: Using a Project Contract to Drive Commercialization
Challenge Eight: Integrating Corporate Technical Efforts
Challenge Nine: Managing Quality
Challenge Ten: Knowing When and How to Quit
5. The Competitive Advantage of the Firm: On Technology, Strategy, and Style
6. Final Thoughts
Notes
Study Committee on Profiting from Innovation
Index
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Add Profiting from Innovation: The Report of the Three-Year Study from the National Academy of Engineering, American industry is renowned for its scientific and technical breakthroughs -- and equally famous for its visible failures in commercializing its own technology. Drawing on many examples of successful innovation management, an elite panel of the nat, Profiting from Innovation: The Report of the Three-Year Study from the National Academy of Engineering to the inventory that you are selling on WonderClubX
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Add Profiting from Innovation: The Report of the Three-Year Study from the National Academy of Engineering, American industry is renowned for its scientific and technical breakthroughs -- and equally famous for its visible failures in commercializing its own technology. Drawing on many examples of successful innovation management, an elite panel of the nat, Profiting from Innovation: The Report of the Three-Year Study from the National Academy of Engineering to your collection on WonderClub |