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Professional Pharmaceutical Selling Book

Professional Pharmaceutical Selling
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Professional Pharmaceutical Selling, Professional Pharmaceutical Selling was written to help the new pharmaceutical sales representative excel at their new job. Written by Jane Williams, best-selling author of the Insider's Guide to the World of Pharmaceutical Sales, this title provides the , Professional Pharmaceutical Selling
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  • Professional Pharmaceutical Selling
  • Written by author Jane Williams, Lorraine Griffin, GriffinInspired.com
  • Published by Principle Publications, 2005/06/01
  • Professional Pharmaceutical Selling was written to help the new pharmaceutical sales representative excel at their new job. Written by Jane Williams, best-selling author of the Insider's Guide to the World of Pharmaceutical Sales, this title provides the
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Book Categories

Authors

Author
 Preface
 Welcome

Part 1     
Chapter 1 You're a Rep! Now What?
 Overview
 Rep Safety
Chapter 2 Pharmaceutical Sales Representative
 Rep Training
 Rep Job Responsibility
 Rep Evaluation
Chapter 3 Adult Learner
 Characteristics
 Personality Styles
 Performance Analysis and Review
Chapter 4 Physician Education and Training
 Physician Education
 Physician Training
 Jobs available to Physicians
Chapter 5 Successful Selling
 Successful Selling Requirements
 Basic Sales Presentation
 Detailed Sales Presentation
 Sales Call Evaluation

Part 2
Chapter 6 Office-Based Physicians
 Relationship Selling
 Consultative Selling
 Physicians Calls
 Gatekeeper
 Door Openers
Chapter 7 Hospital-Based Physicians and Departments
 Hospital Sales Calls
 Private and Public Hospitals
 Hospital Departments
 Key Hospital Personnel
 Physician Access
 Nursing Homes
 P&T Committee
 Emergency Medicine

Part 3
Chapter 8 Selling to Pharmacists
 Pharmacist's Job Description
 Omnibus Budget Reconciliation Act
 Pharmacy Sales Calls
 Clinical Pharmacists
 Hospital Pharmacy Department
 Nursing Homes/Institutions
 Staff Pharmacists
 Pharmacy Consultants
 Community Projects
Chapter 9 Managed Care
 Managed Care Organizations
 Pharmacy Benefit Manager
 HMO Variations
 Contract Models
 Capitation
 Selling to MCO Physicians
 Prior Authorizations
Conclusion

Part 4
Resources
Index


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