|
|
Sold Out
Book Categories |
Introduction: Product strategy and management
Acknowledgements
Part I The theoretical foundations
Chapter 1 Competition and product strategy
Chapter 2 The product in theory and practice
Chapter 3 Buyer behaviour
Chapter 4 The product life cycle in theory and practice
Chapter 5 Product portfolios
Part II New product development
Chapter 6 The importance, nature and management of the new product development process
Chapter 7 New product strategy
Chapter 8 Idea management for new product development
Chapter 9 Screening new product ideas
Chapter 10 Concept development and testing
Chapter 11 Business analysis
Chapter 12 Product testing
Part III Product management
Chapter 13 Commercialization: test marketing and launching the new product
Chapter 14 Managing growth
Chapter 15 Managing the mature product
Part IV Product elimination
Chapter 16 Controlling the product line: an overview of the deletion decision
Chapter 17 Reaching the decision to delete a product
Chapter 18 Implementing the deletion decision
Chapter 19 Reprise
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Product Strategy and Management
X
This Item is in Your Inventory
Product Strategy and Management
X
You must be logged in to review the productsX
X
X
Add Product Strategy and Management, The long-awaited second edition of Baker and Hart's Product Strategy and Management expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination. T, Product Strategy and Management to the inventory that you are selling on WonderClubX
X
Add Product Strategy and Management, The long-awaited second edition of Baker and Hart's Product Strategy and Management expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination. T, Product Strategy and Management to your collection on WonderClub |