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| About the Editors | ||
| List of Contributors | ||
| Preface | ||
| Acknowledgements | ||
| Introduction: The Role of Marketing in Product Development | 1 | |
| Ch. 1 | Where We've Been and Where We're Going in New Product Development Research | 15 |
| Ch. 2 | Evaluating Product Development Success within a Business Development Context | 43 |
| Ch. 3 | A Framework for Technology Strategy | 61 |
| Ch. 4 | The Interfaces between Design and Other Key Functions in Product Development | 81 |
| Ch. 5 | Approaches to Design Management in the Product Development Process | 99 |
| Ch. 6 | A Means-End Chain Approach to Concept Testing | 117 |
| Ch. 7 | Internal and External Networks in Product Development: A Case for Integration | 137 |
| Ch. 8 | A Management Framework for Collaborative Product Development | 161 |
| Ch. 9 | Developing Capabilities for Innovative Product Designs: A Case Study of the Scandinavian Furniture Industry | 181 |
| Ch. 10 | Managing New Product Announcements in the Dutch Telecommunications Industry | 207 |
| Ch. 11 | Successful Launch Strategies: New and Future Research Efforts | 231 |
| Ch. 12 | Diffusion of Innovations in Business-to-Business Markets | 249 |
| Ch. 13 | Consumer Initiators: Adaptors and Innovators | 267 |
| Ch. 14 | Developing Environmentally Responsible New Products: The Challenge for the 1990s | 289 |
| Ch. 15 | Product Liability Issues in Product Development | 325 |
| Index | 341 |
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Add Product Development : Meeting the Challenge of the Design-Marketing Interface, Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relat, Product Development : Meeting the Challenge of the Design-Marketing Interface to the inventory that you are selling on WonderClubX
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Add Product Development : Meeting the Challenge of the Design-Marketing Interface, Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relat, Product Development : Meeting the Challenge of the Design-Marketing Interface to your collection on WonderClub |