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Product Variety Management, Research Advances Book

Product Variety Management, Research Advances
Product Variety Management, Research Advances, The proliferation of new products has become a common phenomenon in today's business world. Most companies now offer hundreds, if not thousands, of sk keeping units (SKUs) in order to compete in the market place. Companies that expand their product and se, Product Variety Management, Research Advances has a rating of 4.5 stars
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Product Variety Management, Research Advances, The proliferation of new products has become a common phenomenon in today's business world. Most companies now offer hundreds, if not thousands, of sk keeping units (SKUs) in order to compete in the market place. Companies that expand their product and se, Product Variety Management, Research Advances
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  • Product Variety Management, Research Advances
  • Written by author Teck-Hua Ho
  • Published by Springer-Verlag New York, LLC, September 1998
  • The proliferation of new products has become a common phenomenon in today's business world. Most companies now offer hundreds, if not thousands, of sk keeping units (SKUs) in order to compete in the market place. Companies that expand their product and se
  • The proliferation of new products has become a common phenomenon in today's business world. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies that expand their product and
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Authors

Preface
Acknowledgements
Introduction
1Markets and Product Variety Management1
2Variety: From the Consumer's Perspective19
3Product Structure, Brand Width and Brand Share39
4Value of Postponement65
5Designing Task Assembly and Using Vanilla Boxes to Delay Product Differentiation: An Approach for Managing Product Variety85
6Design for Variety103
7Customer Preferences, Supply-Chain Costs, and Product-Line Design123
8Profit-Optimizing Product Line Design, Selection and Pricing with Manufacturing Cost Consideration145
9Managing Product Variety177
10Managing Variety in Software Features207
Index227


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