Product Leadership: Pathways to Profitable Innovation Book

Name: Product Leadership: Pathways to Profitable Innovation, As we lear
Brand: Basic Books
SKU: 9780465014330
Price: 99.99 USD
Availability: InStock
Rating: 3.5 (2 reviews)

2 Ratings

Product Leadership: Pathways to Profitable Innovation, As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sur, Product Leadership: Pathways to Profitable Innovation

3.5 out of 5 stars based on 2 reviews

Product Leadership: Pathways to Profitable Innovation
Written by author Robert G. Cooper
Published by Basic Books, January 2005
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sur
Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach

Buy Digital USD$99.99

Book Categories

Authors

1 Winning is everything 1
2 What distinguishes the best performers 32
3 A product innovation strategy for your business : what markets, products, and technologies? 51
4 Product innovation strategy to portfolio management - resource commitment and deployment 91
5 Portfolio management for new products - picking winners and investing in the right projects 135
6 Building best practices into your idea-to-launch framework 164
7 A world-class stage-gate idea-to-launch framework for your business 200
8 The people in the product innovation war - the right climate and environment, effective NPD teams, and the role of senior management 238
9 Taking action - executive summary 266
App Effectively run gate meetings - a good procedure 281

Title: Product Leadership: Pathways to Profitable Innovation

Manufacturer:

Basic Books

Item Number: 9780465014330

Publication Date: January 2005

Product Description: Full Name: Product Leadership: Pathways to Profitable Innovation; Short Name:Product Leadership

Universal Product Code (UPC): 9780465014330

WonderClub Stock Keeping Unit (WSKU): 9780465014330

Rating: 3.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/43/30/9780465014330.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.200 cm (2.44 inches)

Heigh : 9.540 cm (3.76 inches)

Depth: 1.000 cm (0.39 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 9 - Jun 8 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

Question Concerning Product Leadership

Ask a Question about Product Leadership

No Question found!

Read Reviews for Product Leadership: Pathways to Profitable Innovation Write review

Neil Gellatley

reviewed Product Leadership: Pathways to Profitable Innovation on March 06, 2016

Product Leadership: Pathways to Profitable Innovation

A must-have and -read for any marketeer or entrepreneur of a product brand.

You must be logged in to add to Wishlist

This item is in your Wish List

This item is in your Collection

This Item is in Your Inventory

You must be logged in to review the products

Product Leadership: Pathways to Profitable Innovation, As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sur, Product Leadership: Pathways to Profitable Innovation

Add Product Leadership: Pathways to Profitable Innovation, As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sur, Product Leadership: Pathways to Profitable Innovation to the inventory that you are selling on WonderClub

Add Product Leadership: Pathways to Profitable Innovation, As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sur, Product Leadership: Pathways to Profitable Innovation to your collection on WonderClub

Product Leadership: Pathways to Profitable Innovation Book

Book Categories

Authors

Basic Books

Question Concerning Product Leadership

Read Reviews for Product Leadership: Pathways to Profitable Innovation Write review

Login

Complaints

Blog

Games

Digital Media

Souls

Obituary

Contact Us

FAQ

You must be logged in to add to Wishlist

This item is in your Wish List

This item is in your Collection

This Item is in Your Inventory

You must be logged in to review the products

1	Winning is everything	1
2	What distinguishes the best performers	32
3	A product innovation strategy for your business : what markets, products, and technologies?	51
4	Product innovation strategy to portfolio management - resource commitment and deployment	91
5	Portfolio management for new products - picking winners and investing in the right projects	135
6	Building best practices into your idea-to-launch framework	164
7	A world-class stage-gate idea-to-launch framework for your business	200
8	The people in the product innovation war - the right climate and environment, effective NPD teams, and the role of senior management	238
9	Taking action - executive summary	266
App	Effectively run gate meetings - a good procedure	281