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Book Categories |
| Foreword | ||
| Preface | ||
| 1 | New Product Creation: The Corporate Fountain of Youth | 1 |
| 2 | The Seven Deadly Sins of Corporate Stagnation | 11 |
| 3 | The Search for New Product Opportunities | 21 |
| 4 | New Product Opportunity Assessment | 47 |
| 5 | Opportunity Development: Getting to "la Creme de la Creme" | 63 |
| 6 | Launching New Opportunities: The Pursuit Step | 75 |
| 7 | Leveraging Your Product Innovation Investment | 87 |
| 8 | Create Products for the Future, Not the Present | 107 |
| 9 | The Future of Successful New Product Innovation: Market Fragmentation | 117 |
| 10 | The Ultimate Goal of New Product Creation: Changing the Rules of Play | 133 |
| 11 | Imbedding Innovative Thinking into the Fabric and Culture of the Organization | 145 |
| 12 | Making New Product and New Market Creation a Repeatable Business Practice | 151 |
| 13 | Gillette and Kodak: Two Actual Sagas | 159 |
| 14 | The Tangible and Intangible Outputs of the Process | 165 |
| Index | 169 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Henri Neyt
reviewed Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors on January 11, 2018
Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
A should-read book on product development for knowledge workers and entrepreneurs.
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Add Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors, Product Innovation Strategy Pure and Simple is based on Robert's 10 years of intensive research into a very basic question: Why are certain companies so adept at creating and introducing new products, while others are not? Robert uncovered an answer that , Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors to the inventory that you are selling on WonderClubX
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Add Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors, Product Innovation Strategy Pure and Simple is based on Robert's 10 years of intensive research into a very basic question: Why are certain companies so adept at creating and introducing new products, while others are not? Robert uncovered an answer that , Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors to your collection on WonderClub |