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Foreword.
Series Editor's Introduction.
About The Institute of Export Examinations.
List of Figures and Exhibits.
1. Selecting a Marketing Strategy: Case Study 1.
2. Selecting a Marketing Strategy: Case Study 2.
3. Selecting a Marketing Strategy: Case Study 3.
4. World Markets.
5. Physical Distribution Factors in International Marketing.
6. United Kingdom Distribution Channels.
7. Overseas Distribution Channels.
8. Company Owned Distribution Channels.
9. Licensing, Franchising, Joint Ventures and Management Contracts.
10. Other Distribution Channels and Channel Selection.
11. Visiting Overseas Markets.
12. The Role of Service in International Marketing.
13. Promotion.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Richard Taylor
reviewed Principles of international marketing on August 16, 2014
Principles of international marketing
A good book about international marketing, which was easy to read and dealed with the hottest issues in marketing.
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