Principles of Intercultural Communication Book

Each chapter concludes with “Summary,” “Side Trips,” “Check Yourself,” and “References.”

Introduction.

1. Creating Cultural Boundaries: Punctuation Principle.

Introducing the Problem Question.

Defining Basic Terms.

Process of Cultural Identification.

Introducing the Punctuation Principle.

The Punctuation Principle Defined.

Case Study: Russo-Japanese Frontier: A History.

2. Constructing Knowledge in Intercultural Communication: Uncertainty Principle.

Introducing the Problem Question.

Epistemology and Intercultural Communication.

Introducing the Uncertainty Principle.

The Uncertainty Principle Defined.

Case Study: The Shock of the Other.

3. Intercultural Communication as Enactment of Meaning: Performativity Principle.

Introducing the Problem Question.

Language as a Means of Communication: An Overview.

Introducing the Performativity Principle.

The Performativity Principle Defined.

Case-Study: Al Halqua: Performing in Morocco.

4. Charting Out a Cultural Map: Positionality Principle.

Introducing the Problem Question.

From Beliefs about the World to Worldviews.

Cultural Gaze: Looking Out, Looking In.

Cultural Gaze and Ethnocentrism.

Introducing the Positionality Principle.

The Positionality Principle Defined.

Case Study: Argument in Israeli-Palestinian Encounters.

5. Comparing Cultural Maps: Commensurability Principle.

Introducing the Problem Question.

Looking for Meaning in Intercultural Communication.

Introducing the Commensurability Principle.

The Commensurability Principle Defined.

Case Study: Translating Cultural Differences: “The Problem of 'Chou'.”

6. Creating a Common Intercultural Space: The Continuum Principle.

Introducing the Problem Question.

Global Cultural Dimensions: How Many?

Introducing the Continuum Principle.

The Continuum Principle Defined.

Case Study: The 1999 Coca-Cola Scare in Europe.

7. Dynamics of Intercultural Communication: The Pendulum Principle.

Introducing the Problem Question.

Tensions in Intercultural Communication.

Intercultural Communication and Vitality.

“Voice” in Intercultural Communication.

Introducing the Pendulum Principle.

The Pendulum Principle Defined.

Case Study: Dialectics of Colonial Encounter: Interacting with the Kobon.

8. Resolving Intercultural Tensions: Transaction Principle.

Introducing the Problem Question.

Approaching Conflict: Roots.

Approaching Conflict: Routes.

Introducing the Transaction Principle.

The Transaction Principle Defined.

Case Study: “The Wall of Death:” A Conflict Between Japanese and Western Cultures.

9. Cooperation Between Cultures: The Synergy Principle.

Introducing the Problem Question.

Perception: “Seizing the World.”

Intercultural Integration: Breaking the Wall.

Introducing the Synergy Principle.

The Synergy Principle Defined.

Case Study: The Case of AMD: Unleashing Intercultural Potential.

10. Intercultural Ethics as Rationality: Sustainability Principle.

Introducing the Problem Question.

Ethics and Intercultural Communication: An Overview.

Approaches to Ethics in Intercultural Communication.

Introducing the Sustainability Principle.

The Sustainability Principle Defined.

Case Study: An Ethics of Cultural Exchange.

Conclusion.

Glossary.