Presentation Graphics Book

31 graphic design firms from 8 countries provide a rare inside look at the design process leading up to the final presentation of a proposal to the client. This book uses artwork prepared for advertising or package design and selected for its conceptual originality, to demonstrate this fascinating process. Starting from the earliest sketches, we move through black and white or color comps to the final presentation and the completed work, with the added insights of the designer's own commentary to help us along the way. Developing the ideas, refining the concept, employing presentation techniques - it can all be found within these pages. This landmark publication makes an entirely new departure, revealing the untold stories behind the work of some of the world's top graphic designers.