Prescription TV: Therapeutic Discourse in the Hospital and at Home Book

Contents

ACKNOWLEDGMENTS....................ix
INTRODUCTION Television, Hospital, Home....................1
1. Convalescent Companions: Hospital Entertainment before Television....................23
2. Television Goes to the Modern Hospital....................49
3. Positioning the Patient: The Spatial Therapeutics of Hospital Television....................71
4. Television in and out of the Hospital: Broadcasting Directly to the Consumer-Patient....................93
5. Mediated Agency: Consumer-Patients and Pfizer's Viagra Commercials....................115
CONCLUSION Our Bodies, Our (TV) Selves....................141
NOTES....................155
SELECTED BIBLIOGRAPHY....................187
INDEX....................197