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Preparing the marketing plan Book

Preparing the marketing plan
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  • Preparing the marketing plan
  • Written by author David Parmerlee
  • Published by Lincolnwood, Ill. : NTC Business Books, c2000., 2000/01/01
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This guide aims to take the reader through the key tasks involved in developing a comprehensive and effective marketing plan. It teaches how to determine goals, select marketing strategies, and establish a marketing mix that both integrates all marketing activities and delivers customers.


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