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Foreword by Mark Addicks, Chief Marketing Officer, General Mills.
1 The Rise of Pre-Commerce.
2 The Evolution of Pre-Commerce.
3 The Move from Market Research to Customer Insights.
4 Meet the New Influencers.
5 The Secrets to Successful Pre-Commerce Marketing.
6 Building Ambassadors for Your Brands.
7 The Tectonic Plates of the Pre-Commerce World.
8 How Idea Generation Works.
9 Customer Support: The New Revenue Stream.
10 Politics and Business: Reshaping Our Beliefs.
11 Creating Your Intellectual Network.
12 Antibodies, Enablers, and Heroes.
Conclusion: Getting Started.
Endnotes.
Acknowledgments.
About the Author.
Index.
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Add Pre-Commerce: How Companies and Customers Are Transforming Business Together, Praise for Pre-Commerce Time to stop studying social media and make it real in your company. It's not just a marketing gimmick: it impacts everything you do and it's not going to go away. Pearson gives you the map to make social media work in every de, Pre-Commerce: How Companies and Customers Are Transforming Business Together to the inventory that you are selling on WonderClubX
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Add Pre-Commerce: How Companies and Customers Are Transforming Business Together, Praise for Pre-Commerce Time to stop studying social media and make it real in your company. It's not just a marketing gimmick: it impacts everything you do and it's not going to go away. Pearson gives you the map to make social media work in every de, Pre-Commerce: How Companies and Customers Are Transforming Business Together to your collection on WonderClub |