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Ch. 1 | Understanding why planning is important and how it relates to public relations | 1 |
Ch. 2 | Meeting the challenges of the planning environment | 4 |
Ch. 3 | Writing and leading with integrity | 13 |
Ch. 4 | Beginning the planning process with accountability | 15 |
Ch. 5 | Defining components of public relations plans and rules for writing them | 20 |
Ch. 6 | Public relations cases : problems, opportunities, challenges | 84 |
Ch. 7 | Samples of effective public relations writing | 196 |
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Add PR Cases: Writing Winning Proposals (PR Series), Praise for Hagley's PR Cases: Writing Winning Proposals Students who follow the detailed formula provided in this text will certainly come away knowing how to write a winning public relations plan. It is supplemented by a rich array of , PR Cases: Writing Winning Proposals (PR Series) to the inventory that you are selling on WonderClubX
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Add PR Cases: Writing Winning Proposals (PR Series), Praise for Hagley's PR Cases: Writing Winning Proposals Students who follow the detailed formula provided in this text will certainly come away knowing how to write a winning public relations plan. It is supplemented by a rich array of , PR Cases: Writing Winning Proposals (PR Series) to your collection on WonderClub |