Power Up Your Profits 2e Book

Day 1	A nontraditional attitude	3
Day 2	Selling is a learned skill	17
Day 3	Start a consistent marketing program	31
Day 4	Mind share = market share	43
Day 5	Selling takes time	51
Day 6	Leads, leads, leads	61
Day 7	Focus on "10s"	74
Day 8	Marketing with permission	84
Day 9	Referrals are nuclear power	93
Day 10	Get your net working	105
Day 11	Managing your network	117
Day 12	Co-opetition : partnering for better business	126
Day 13	Opportunity in the new rules	137
Day 14	Marketing and sales work together	144
Day 15	Selling services is different	151
Day 16	It's all about communication	158
Day 17	Power sellers in the accounting industry	166
Day 18	Newsletters communicate to sell	175
Day 19	Speaking attracts more clients and referrals	186
Day 20	Advertising, publicity, and brochures	196
Day 21	Online marketing and technology consulting	206
Day 22	Working with the professionals	217
Day 23	Listening for dollars, talking for dimes	231
Day 24	Advancing commitment	243
Day 25	Focus : building a power niche	251
Day 26	Selling value, not discounts	259
Day 27	Your differences will handle objections	269
Day 28	Pricing to maximize value	278
Day 29	Keeping clients sold : service after the sale	297
Day 30	Clients come second : five-star service	308
Day 31	Invest first, then reap powerful profits	323